The only thing that can actually work and bring back the tourism which PV was famous for, is to do endless promotion. Yes, you read correctly, what PV really needs right now is endless promotion. You may wonder what I mean when I say "endless promotion." Well, even though the promotional videos that were launched on to the internet, got a lot of people thinking about coming down to Mexico, but in totality it did not have a direct effect on the tourism in PV. Hence the question stands: what can be done?
What we need to do is to promote PUERTO VALLARTA! We need to understand and logically decipher the statistical demographic situation of our tourism department. We need to focus on our immediate market which is Americans and Canadians, because it is these people who mostly come to PV for their vacations in order to bask in the relaxing and refreshing sun of the PV beaches. Even though some of the Mexican nationals come to PV for their vacations, it is the Americans and Canadians who fill the major bulk of tourism.
Americans plan their vacations up to three to six months in advance. Three to six months puts PV in the ideal position for the tourists because, this time is when the high season of Puerto Vallarta begins. PV needs to begin a massive and aggressive television marketing campaign, in order to target the American and Canadian market. Multi faceted and discounted travel packages should be offered especially from PV, the numerous fiestas, buggy rides, canopy tours, all of the sugar and spice should be promoted on television which is strictly a symbol of PV.
Promotion should not only be limited to television but also should move towards the internet. Numerous websites are already present which feature the different events and specialties of Puerto Vallarta. The advertisement on the internet are fast, efficient and in a small time covers a very large audience which serves the primary purpose of Puerto Vallarta's promotion.
These are some excellent and valid points that can increase the tourism of Puerto Vallarta which is integral to not only Puerto Vallarta but also its people.
Beautiful PV is the best and ideal venue for wedding, vacation and family reunions. PV is the paradise for gays and the retired people as well. It is famous for its beautiful and delightful weather. The tourists and vacationers really enjoy the romantic and enchanting atmosphere of Puerto Vallarta.
Tim_Longpre
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